interbrand1170

INTERBRAND REALEASES TOP 10 BRANDS MOST VALUABLE BRANDS IN THE WORLD.

Workers want the opportunity to work for a company with a great brand.

More than one in three employees (35%) have changed jobs within the past three years, and 91% of these employees left their company to do so, according to Gallup’s State of the American Workplace report.

Gallup asked employees how important certain attributes are when considering whether to take a job with a different organization.  The reaserch found that employees place the greatest importance on a role and an organization that offers them:

  • the ability to do what they do best
  • greater work-life balance and better personal well-being
  • greater stability and job security
  • a significant increase in income
  • the opportunity to work for a company with a great brand or reputation

CUSTOMER PROBLEMS AND BRAND OPPORTUNITIES

In a recent study of more than 13,000 customers, Gallup found that about six in 10 customers (59%) report experiencing problems with at least one company in the past six months.

As if high customer problem rates weren’t bad enough, many companies’ problem resolution processes are seriously missing the mark. For any company, poor problem resolution wreaks havoc on organizational outcomes — including customer engagement, brand perception and future purchase intent. Because problems are arguably inevitable, companies that lack world-class problem resolution place bottom-line outcomes at risk.

But there’s good news: When a company handles problems effectively, it can dodge potential threats and end up with higher customer engagement than it had before the problems occurred. It all comes down to experiences. Customers care more about how companies handle their problems than about the existence of the problems in the first place. So while taking action to prevent problems, leaders should also employ proven strategies for problem resolution experiences that leave customers as satisfied as possible.

A BETTER WORLD?

Globally the world is getting to be a better place yet research shows that people have a pessimistic outlook towards how the world has changed.  Perhaps it’s time for a change in perspective?

According to Our World In Data,

living conditions around the world have improved in important ways; fewer people are dying of disease, conflict and famine; more of us are receiving a basic education; the world is becoming more democratic; we live longer and lead healthier lives. So why is that we – mostly in the developed world – largely have a negative view on how the world has changed over the last decades and centuries. It is also closely linked to the question of why we are so pessimistic about our collective future?

The media, it appears is largely to blame for these pessimistic perceptions.

With all the negative news stories and sensationalism that exists in the media it may be hard to believe things are improving. These events can be contextualised as short-term fluctuations in an otherwise positive global trend. Quantifying this progress and identifying its causes will help researchers develop successful strategies to combat the world’s problems

A larger share of the world population is living a life free of poverty and more and more people live in democratic countries.

Maybe we need to shift our perceptions and take on a more optimistic approach to how we see our world.  It really is,  as the song goes, “A wonderful world.”