Conceptualising Culture. We hear it, experience it and understand it to be something that affects us, but what is it exactly?

According to Live Science, “Culture is the characteristics and knowledge of a particular group of people, encompassing language, religion, cuisine, social habits, music and arts.”

Okay. But what does that mean for culture in the workplace?

Bersin Insights, “Culture and engagement: The naked organisation” cites in a recent survey, “Culture and engagement is the most important issue companies face around the world. 87 percent of organisations cite culture and engagement as one of their top challenges, and 50 percent call the problem “very important.”

“Organisations that create a culture defined by meaningful work, deep employee engagement, job and organisational fit, and strong leadership are outperforming their peers and will likely beat their competition in attracting top talent.

At Captivate International, our culture is tantamount to that of open, creative spaces. Spaces that encourage personal expression, engagement and inspires each and every team member to be their best, every day.

Our culture is important to us as it shapes our brand and attracts the type of people we believe can take our business further. Our culture is one of learning, encouragement, respect and honesty.

We believe culture is what makes a great organisation greater. People are attracted to company cultures that speak to their own values, morals and beliefs. Cultures that are synonymous with their own higher purpose.

It is notwithstanding that Captivate International places a key focus on company culture when we design our leadership and employee engagement programs. Culture, leadership and employees are interrelated, and for an organisation to succeed, alignment of these is paramount.