Grant Driver is an International Speaker and Mentor and is the CEO of Captivate International

 

Is your personal brand distinctive?

Do you feel that you are adding value to the lives of your colleagues and customers?
If so, how do you define that value-add?
Is the value that you add linked to your strengths because you then have the winning combination to be distinctive to your target market?
The ability to be distinctive in the hearts and minds of your colleagues and customers is the foundation of a successful and inspirational personal brand. In my experience as a Speaker and professional Mentor to Executives in various organisations, the secret to a successful career lies in your ability to
distinguish yourself through

• identifying and leveraging your strengths
• your personality
• your knowledge
• your skills.

In addition, clearly identify your values and habits as these provide you with a lighthouse for your personal and professional direction and focus. Your values give clarity to what is important in your life and through living these values openly and confidently, you give colleagues and customers a clear understanding of who you are.

Living your values enables you to build trusted relationships. Trust is the cornerstone of successful relationships. It goes without saying that these values are made visible and are communicated through your professional habits. Make sure that your habits are congruent and support your values. This will make you distinctive and transparent.

Lolly Daskal says, “If you desire to make a difference in the world you must be different from the world.”

Yes!
You need to be distinctive.

Captivate International is a leading brand and people engagement organisation that enables leaders to engage, inspire and lead world class organisations.